About Us ✦

Discover the story behind makeupify

Our Story

How makeupify came to life

makeupify started in 2021 with a simple observation — finding a trusted beauty professional was too hard, too expensive, and too unreliable.

Whether it's a wedding, a party, or just a self-care day — women across India were struggling to find verified, quality artists at fair prices. On the other side, thousands of talented artists had no platform to grow their business.

We decided to change that. makeupify was born to bridge this gap — creating a platform where customers get trust and convenience, and artists get growth and respect.

Today, we're proud to serve 50,000+ happy customers across 45+ cities with a network of 2,500+ verified artists — and we're just getting started.

About makeupify
5,000+
Happy Customers
15+
Verified Artists
4+
Cities Covered
10000+
Bookings Completed

Our Mission & Vision

The principles that drive everything we do

🎯 Our Mission

To make professional beauty services accessible, affordable, and trustworthy for every Indian household. We aim to empower talented beauty artists with a platform to grow their business, while giving customers a seamless, secure, and delightful booking experience — anytime, anywhere.

🚀 Our Vision

To become India's most loved beauty services platform — where every woman can find her perfect beauty professional in under 60 seconds. We envision a future where booking beauty services is as easy as ordering food, and where every artist earns a respectful livelihood through their craft.

Meet Our Founders

Passionate entrepreneurs on a mission to transform India's beauty industry

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Co-Founder & CEO
Beauty is not about how you look, it's about how you feel. We're here to make that feeling accessible to everyone.

A passionate entrepreneur with 8+ years of experience in beauty-tech and e-commerce. Aarav started makeupify with a vision to bridge the gap between talented beauty professionals and customers who need them.

Education
MBA, IIM Bangalore
Experience
Ex-Beauty Industry Leader
Business Strategy Product Vision Team Building
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Co-Founder & COO
Every artist on our platform is handpicked and verified. Quality is not just a promise — it's our foundation.

A certified makeup artist turned entrepreneur with a decade of hands-on experience in the beauty industry. Priya leads operations and ensures every professional on makeupify meets our highest quality standards.

Education
Certified Makeup Artist, London School of Beauty
Experience
10+ Years in Beauty Industry
Beauty Expertise Quality Control Artist Onboarding

Our Core Values

The principles that guide every decision we make

Trust & Safety

Every artist is background-verified and every transaction is secured with end-to-end encryption.

Quality First

We handpick only the top 10% of artists who apply. Quality is never compromised.

Customer Love

24/7 support team, easy refunds, and a customer-first approach in everything we do.

Instant Booking

Book a professional in under 60 seconds. Real-time availability, instant confirmation.

Fair Pricing

Transparent pricing with no hidden charges. Artists earn more, customers pay less.

Growth Together

We help our artists grow their business with marketing support and training.

Our Journey

From a simple idea to India's trusted beauty platform

2021

The Beginning

makeupify was born out of a simple idea — to make professional beauty services accessible to everyone, everywhere.

2022

First 1000 Artists

Within 8 months, we onboarded 1000+ verified artists across 10 major cities in India.

2023

10,000 Bookings Milestone

Crossed 10,000 successful bookings. Expanded to 25+ cities and launched mobile app.

2024

1 Lakh+ Bookings

Reached 1 lakh+ bookings with 2,500+ artists in 45+ cities. Became India's fastest-growing beauty platform.

2025

Going Pan-India

Now expanding to tier-2 and tier-3 cities with a mission to reach every household in India.

Ready to Experience makeupify?

Join thousands of happy customers who trust us for their beauty needs. Book a professional artist today or join our team as an artist partner.